CREATIVE DIRECTION

CREATIVE DIRECTION

Independent and using Intuitive swipes to drive a brand, delving into Beauty and Boldness, capturing the look of the aspirational woman. 

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CREATIVE DIRECTION

CREATIVE DIRECTION

CONFIDENCE + COMFORT; we all want the guy, who is stylish and knows how to pull off his own style.  Anitra Michelle’s guy is stylish, original and knows what looks good and feels good on him.  He’s the one that steals the eyes when he walks in the room and makes everyone want to know more about him.  Always ready for an adventure, he’s not stuck in traditional style warp, he makes his own relationship with time.  

~Anitra Michelle

 

CREATIVE DIRECTION

CREATIVE DIRECTION

CHALLENGES

In the beginning, there was an idea...but now it’s a full scale vision, with plans to be a full scale men’s movement.  

Exactly, how big or how many remains to be seen, but it’s a vision that I know men will enjoy and it will be provided from a woman’s POV.  “Never one to squash my voice, I have plenty to say in the arena of men’s fashion and I am pushing to push this brand to encompass those who love our CONFIDENT + COMFORT aesthetic, says Creative Director + Designer, Anitra Michelle.

Besides coming up with a strong signature for the brand and create some initial feel concepts as well as brand looks.  Logos were created in collaboration with Geronna Lyte.

We needed a visual identity that allowed both retailers and customers to experience Anitra Michelle HOMME as a high end international fashion brand starting first here in New York.

 CHALLENGES  In the beginning, there was an idea...but now it’s a full scale vision, with plans to be a full scale men’s movement.    Exactly, how big or how many remains to be seen, but it’s a vision that I know men will enjoy and it will be provided from a woman’s POV.  “Never one to squash my voice, I have plenty to say in the arena of men’s fashion and I am pushing to push this brand to encompass those who love our CONFIDENT + COMFORT aesthetic, says Creative Director + Designer, Anitra Michelle.  Besides coming up with a strong signature for the brand and create some initial feel concepts as well as brand looks.  Logos were created in collaboration with Geronna Lyte.  We needed a visual identity that allowed both retailers and customers to experience Anitra Michelle HOMME as a high end international fashion brand starting first here in New York.

CHALLENGES

In the beginning, there was an idea...but now it’s a full scale vision, with plans to be a full scale men’s movement.  

Exactly, how big or how many remains to be seen, but it’s a vision that I know men will enjoy and it will be provided from a woman’s POV.  “Never one to squash my voice, I have plenty to say in the arena of men’s fashion and I am pushing to push this brand to encompass those who love our CONFIDENT + COMFORT aesthetic, says Creative Director + Designer, Anitra Michelle.

Besides coming up with a strong signature for the brand and create some initial feel concepts as well as brand looks.  Logos were created in collaboration with Geronna Lyte.

We needed a visual identity that allowed both retailers and customers to experience Anitra Michelle HOMME as a high end international fashion brand starting first here in New York.

CREATIVE DIRECTION

CREATIVE DIRECTION

SOLUTION

To create something that was flexible, original with the authentic hand of the designer: A foundation that we could keep building upon.

Soon enough, Anitra Michelle used these concepts to begin to bring the man to life through her designs.  Taking the vision into account, the visual identity will be the basis of the lifestyle to come.

 

CREATIVE DIRECTION

CREATIVE DIRECTION

Result

COLLECTION UNDER DEVELOPMENT.

GARMENT CREATION

GARMENT CREATION

 

Alvin Ailey’s costume department called and asked for garments to be contributed to their Fall Ad Campaign; I decided to do a voluminous Purple skirt for Principal Dancer, Linda Celeste.

 

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CREATIVE DIRECTION

CREATIVE DIRECTION

The KIMONO was a great segue for relaunch.  It speaks to the dichotomy of women Beauty + Fight.  This garment is versatile and encompasses the cultural mash up of my Pan African roots with it’s Asian origin.  This collection allowed me to engage my Material practice as well as my culture in choice of textiles.

 

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